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.Custom Web SitesSome large companies are providing viewers with custom Web sites.These sites are dynamically created to meet the needs of each individual viewer and to direct advertising to their personal demographic profile.There's no way that it's within the scope of this book to describe how this is done, as it requires some very heavy programming.There are test sites on the WWW now using this system and good results are being reported (albeit with bugs galore, and slow downloads).Some people say that this is the future of the Web—but some people say that about everything.Avoid Silly FeaturesWe had to include this because of our feelings.We see many pages and sites that make poor use of CGI, HTML, Java and the like, for no apparent purpose except that it's possible.Good examples are the <BLINK> tag, overuse of headings (we're mentioning this again because it's very prevalent), and page counters.We'll just come out and say it: Page counters are stupid.What could anyone possibly hope to accomplish by telling people they're the 27,343rd person to view a page? Who started this whole thing? You wouldn't tell everyone how many brochures you sent out last year, or how many phone calls you've had ( "Hello, this is ACME Inc., you are our 132rd caller this week!"), so why would you want to publish it on the WWW?We're mentioning features like this in the hopes that we will overcome any ideas you may have that such elements are part of a good Web site.Even though you may run into these things all the time (even on the pages of very large companies), don't think that they're in some way cool or expected.SummaryIn this chapter, we've kept you from getting your hands dirty by dealing with the issues of making a site both effective and appealing, as well as issues of style and common sense.By now, you're probably champing at the bit to get into the actual HTML design of your page—it won't be long now.The next chapter briefly beats the concepts of organization even deeper into your skull and will help to get you organized before you dive into HTML.Use of this site is subject to certainCopyright (c) 1996-1998EarthWeb, Inc.All rights reserved.Reproduction in whole or in part in any form or medium without express written permission of EarthWeb is prohibited.Please read the.Contact with questions or comments.Copyright 1998 Macmillan Computer Publishing.All rights reserved
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